On-demand Marketing Analytics

"We can ask questions like, 'How much did we spend on each media promotion?' 'Did our clients close a sale as a result?' 'How many new sales did our clients make within 30 days of the campaign?' and get answers within minutes. No other market solution offers us this kind of scalability with the ease HardMetrics offers."
- JT Buser, Manager of Analytics, Bulldog Solutions

Your Mandate

A "closed loop marketing" process is key to your company's ability to profitably acquire and retain customers. Achieving this goal is significant, but measuring and tracking it doesn't need to be. Challenged to justify every dollar spent, you need to close the loop between marketing, sales and finance so you can:

Demonstrate campaign ROI to justify budget requests
Get the facts you need to allocate resources for maximum impact
Automatically roll-up real-time campaign metrics into broader marketing KPIs
Automate time-intensive and costly manual data gathering and reporting

Your Opportunity

HardMetrics clients use our Marketing Performance Manager (MPM) to do all the above ­ and more. They chose our MPM analytics platform to:

Link Marketing metrics, such as response rates, open rates and event attendance, to sales
and financial metrics
Identify "leading" indicators to improve processes mid-campaign
Speed the reconciliation between marketing and finance line items
Implement these analytics in about 20% of the time of a typical custom-built reporting system

See how it works.