Marketing Performance Manager (MPM), from HardMetrics, is the industry’s first marketing outcome analysis tool that eliminates at least 80% of the time, effort and cost involved in closed-loop marketing.

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Your Mandate
Acquire, retain and perpetuate the “profitable customer”
Marketing organizations are challenged to justify every dollar spent – and achieve better results with shrinking budgets. Measuring the impact of marketing campaigns on customer acquisition, revenue and profitability is pivotal to the success of any good marketing organization.

Your Challenge
Closing the Loop between marketing, sales and finance
Closed-loop analysis is an uphill battle, because it involves correlating marketing data from campaign management platforms, Excel spreadsheets, sales force automation, financial, sales and other systems. Closing the loop requires analysis that straddles many disparate systems and data sources across the organization. This analysis mandates identifying the right success metric for every executed campaign, whether it is direct mail, web marketing, telemarketing, advertising, webinars or podcasts. The complexity is further compounded by the need to roll each success metric (e.g. percentage of downloads, open rates and click through rates) into broader marketing KPIs like lead to sales conversion rates that ultimately measure marketing’s contribution to revenue generation.

Campaign management software falls short in outcome analysis
Most campaign management platforms provide tactical reports that do a good job of presenting raw campaign metrics.  However, they fail to offer the closed-loop outcome analysis marketers need to complete the picture. These reports do not answer questions like, ‘what was marketing’s contribution to the last 15 sales’ or ‘what part of the current campaign is underperforming’. For the few campaign management systems that offer OLAP-based analytics, the complexity involved gathering and “mining’ the data, involves technical mastery beyond the average marketer. These systems require cost, time and expertise that are prohibitive to lean marketing organizations. 

Your Solution 
HardMetrics MPM: flexibility and scalability with the speed, ease of use and affordability you need
With HardMetrics Marketing Performance Manager (MPM), you do not have to wait for a delayed analysis of what happened. Instead, MPM takes a self-service approach that allows you to define, drill and analyze in real time, your own dashboards, scorecards, reports and alerts on any moving part of a campaign. What’s even better is MPM allows you to drill down/up/sideways into any data source, anywhere in the enterprise to get the answers you need. 

Offering unparalleled levels of flexibility, information richness, usability, and reach, MPM enables you.

Consolidate/correlate/ aggregate marketing data with any other data source for closed-loop analysis Automate formerly cumbersome manual process for reporting and analytics Gain timely, relevant, and actionable insight into marketing campaigns – whether customer acquisition, lead generation, cross-sell/up-sell, survey, or retention Improve campaign effectiveness with timely data Empower users with self-service access to marketing data Reduce the IT reporting burden, freeing up valuable technical resources

Best of all, HardMetrics has engineered out 80% of the time, effort and cost involved in deploying your performance management application.  HardMetrics is the industry’s FIRST and ONLY performance management company to offer a “codeless implementation’. That means your marketing organization can have a production ready system in hours/days and not have to wait weeks/months. MPM puts you in the driver seat to stay on top of your marketing contribution to the business.